Noodle Hug Ltd
Playful ideas. Properly made.
Original games, puzzles and entertainment, made in the UK.
Noodle Hug Ltd is an independent UK entertainment company creating original mobile games, word and general knowledge puzzles, characters and publishing concepts.
We develop our projects in house, from the first idea through writing, design and production.
What we make
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Games and puzzles
Original word, general knowledge and puzzle experiences created for mobile and digital platforms.
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Characters and worlds
Original characters and distinctive entertainment properties developed for games, publishing and related projects.
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Publishing concepts
Puzzle, knowledge and character-led ideas developed for print and digital formats.
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Product development
In-house concept development, writing, puzzle design, visual direction and long-term product planning.
Made in house
Our projects begin with original ideas and are developed within Noodle Hug Ltd. That includes puzzle and general knowledge development, writing, character creation, product design, visual identity and production planning.
Keeping those disciplines together helps us make experiences that feel coherent, approachable and distinctive.
We are deliberately independent. It gives us the freedom to develop ideas carefully and take them from an early sketch to a properly finished experience.
Our first mobile title
Noodle Hug
Noodle Hug is an original mobile word and general knowledge game built around daily play, curiosity and a cast of original characters. It is designed to be easy to understand, satisfying to return to and full of personality.
Development is under way. Further public details will be shared when the game is ready.
Noodle Hug Ltd
Founded in 2025, Noodle Hug Ltd is an independent games and entertainment company registered in England and Wales. We create and develop original games, puzzles, characters, publishing concepts and related intellectual property in the United Kingdom.
Company number 16367343.
Contact Noodle Hug Ltd
For company, business, press, product or support enquiries, email support@noodlehug.com. We aim to reply within two working days.